Park’s move into music, after modeling since her twenties, has been brewing for a while. “Music is something that I love and it’s my true passion, next to fashion, and I couldn’t have thought of a better project than to join Desire,” says Park. “I mean, ‘Under Your Spell’ is an anthem for so many people, myself included, it was such a pivotal song and important time in my life,” she shares of the band’s track that became its own cult classic floating over Ryan Gosling and Carey Mulligan’s performances in Drive. Park has long counted herself a fan of indie record label Italians Do It Better, founded by her now-bandmate Johnny Jewel. “The fact that their sound is distinctive and their visuals are extremely important and they have full control on their creativity, I was really drawn to that as well—being able to contribute in a creative way, while having full control,” she says. Jewel and Louise started Desire after the two met in her hometown of Montreal, “fell in love, wrote ‘Under Your Spell’ and never looked back,” the frontwoman tells me. The label also oversees bands like Chromatics, Glass Candy, and Mirage. Jewel, the owner, contributes to all of the projects while Louise, its president, has helped run behind the scenes for a dozen years. Their fashion collaborations sent them orbiting around Park, in a way.
Selfies on set. Before modeling, Park experimented with music, but her editorial trajectory, demand on designer runways, and ambassadorships with brands like Chanel and L’Oreal Paris meant delaying the inevitable. In February of 2018, Jewel had scored a Bottega Veneta campaign that resulted in a trip to New York Fashion Week where he and Louise spotted the Korean-born, So-Cal-suburb-raised supermodel. “She was DJing at a party we attended that night and playing Glass Candy and Desire,” remembers Louise of seeing Park off the runway and on the 1s and 2s. Park recalls the moment as “these two people with like, raven jet black hair” strolling up to their song. They exchanged contacts and kept in touch for Chanel’s FW 2018 Haute Couture collection, as Louise was in talks with sound designer Michel Gaubert and partner Ryan Aguilar about playing the new “Blue Girl” and “Black Walls” Chromatics tracks at the Grand Palais. “I send them all of our music ahead of it being released,” Louise explains, noting that this time she included Park, who had a front row seat, in the preview listening party in case it was useful for any Couture Week DJ sets. “I went backstage and talked to Michel and Ryan about it and I was like ‘oh my god it’s gonna be so good,’” says Park of tracks that ended up accompanying one of Karl Lagerfeld’s final shows with the house. She and Louise continued communicating, from respective east and west coasts, like pen pals via extended emails and packages of merch before deciding to collaborate officially this fall.
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