“You don’t need to spend a lot of money to have good skin,” Yarbro points out. “It’s funny because so many luxury brands have positioned themselves in total opposition to what gen-Z are looking for, which is to know what the ingredients are and how they work.” Meanwhile, there’s no fee that could convince Willis to partner with them either. “If you want a good moisturizer, you can just go to the drugstore,” she says.
Another reason skinfluencers strike such a chord with their fans is that they aren’t fazed by the corporate skin-care giants. “People often trust these skinfluencers because they see them as their peers—just like them, not out to ‘sell’ a particular product,” says Bishop.
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